About

Most law firms do not struggle with effort. They struggle with clarity. Marketing activity increases while consultation volume remains inconsistent.

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​MASIV is built around a single objective: generating consultation requests through a defined system.

​Experience around law firm marketing revealed a consistent pattern. Broad marketing efforts produced activity but rarely produced predictable consultation volume.​​ Work centers on paid acquisition, conversion driven landing pages, and performance visibility so results can be understood rather than assumed.

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Approach

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Engagements follow a defined structure.​

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Scope remains narrow and centered on consultation requests rather than broad marketing activity.

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Each campaign is isolated to a specific practice area so performance can be evaluated clearly.

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​Responsibility remains clear. Lead generation stays separate from intake and case handling, allowing results to be measured without ambiguity.

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Decisions are guided by performance data over time, not short term fluctuations.

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This approach is not designed for every firm. It works best for practices seeking a measurable path to consultation volume rather than general marketing activity.

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When alignment exists, the conversation is straightforward.